"Our main motivation is to bring milk tea products to every corner of Saudi Arabia. Customers tell us our product is exceptional, a hidden treasure."

Reimar Blas,Operations Manager

However, rapid expansion comes with challenges. Managing high customer demand while ensuring seamless transactions was crucial. In a competitive market where convenience is key, long wait times and outdated payment processes could hinder growth. Chatime needed a partner that could support its ambitious expansion without compromising service quality. That’s where Geidea came in.

A taste of Taiwan in Saudi Arabia

For Reimar Blas, Operations Manager at Chatime, Chatime’s entry into Saudi Arabia was about more than just business, it was about cultural fusion. The goal was to introduce an authentic Taiwanese tea experience while maintaining the highest quality standards.

"Chatime sources its raw materials from Taiwan, where the brand owns its own tea farm," Blas explains. "This ensures authenticity and consistency in every cup, no matter where in the world it’s served."

With a menu boasting over 70 beverage options, Chatime offers a diverse selection of flavors, from classic milk teas to refreshing fruit blends. However, as its popularity soared, so did operational challenges. Long queues, cash transactions, and manual sales tracking created inefficiencies. To keep up with evolving customer expectations, Chatime needed a modern payment system that could streamline transactions and enhance the customer experience.

The challenge: managing a growing customer base

With an expanding customer base, Chatime struggled to maintain efficiency at checkout. Traditional payment methods slowed operations, leading to long lines, frustrated customers, and pressure on staff.

Manual cash handling not only delayed service but also increased the risk of errors. During peak hours, these inefficiencies became even more pronounced. Additionally, the lack of a real-time sales tracking system made it difficult for managers to monitor revenue and manage inventory effectively.

Customers also demanded more convenient and secure payment options. With digital transactions becoming the norm, Chatime needed a solution that offered speed, flexibility, and reliability.

"Using Geidea’s POS system has made our transactions more efficient. We can track daily sales reports, manage inventory better, and ultimately expand our business with confidence."

Geidea’s scalable technology also supported Chatime’s rapid expansion. As new branches open across Saudi Arabia, the reliable payment system ensures smooth operations, positioning Chatime for sustained success in a competitive market.