Glaze Craze
A sweet success story
Where passion meets perfection, Glaze Craze transforms indulgence with artisanal donuts and a seamless taste of innovation.
Posted on January 10, 2025
Glaze Craze
Hospitality
SME
Founded by Olfat Al-Amri, Glaze Craze is a labor of love, offering handcrafted donuts made with premium ingredients, less sugar, and a whole lot of passion.
From perfecting the dough to perfecting the customer experience, discover how Glaze Craze, powered by Geidea, blends tradition with modern convenience.
The inspiring journey of Glaze Craze with Geidea
In the heart of a bustling Riyadh, in a world where cafés and restaurants vie for attention, Glaze Craze shines with its passion, perseverance, and authenticity. Founded by Olfat Al-Amri, this unique donut café is more than just a place to grab a sweet treat, it is a story of resilience, family, and an unwavering commitment to quality.
Olfat’s journey began with a dream that she was determined to bring to life without relying on external financial support. Despite having no prior experience in the food industry, she embraced the challenge head-on. With her daughters by her side, she spent a year perfecting the donut dough, crafting a recipe that would redefine indulgence with healthier ingredients and an artisanal touch.
A dream shared with her daughters
For Olfat, Glaze Craze was more than just a business—it was a family endeavor. Her daughters were not only her inspiration but also her biggest supporters. Together, they spent countless hours in the kitchen, experimenting, failing, learning, and finally succeeding. The process was more than just refining a recipe; it was a bonding experience, a journey of love and persistence that strengthened their relationship.
Their excitement fueled her determination. Seeing their mother turn an idea into reality taught them invaluable lessons about hard work, creativity, and believing in one’s dreams. Today, they take pride in the café’s success, knowing they played a part in shaping something truly special.
Redefining the art of donuts
At Glaze Craze, every donut is more than a treat, it’s a moment crafted to delight. Every detail, from the selection of ingredients to the presentation, is carefully curated to offer something truly special. The café prides itself on using less sugar, healthy frying oils, and natural flavorings, ensuring a guilt-free delight for its customers.
Beyond the menu, Olfat designed the space to reflect her deep appreciation for nature, incorporating sustainable materials to create a warm and inviting ambiance. She believes that an environment that mirrors nature fosters peace and happiness, an ethos that resonates with every visitor who steps through the doors of Glaze Craze.
The challenge: scaling a unique concept
As word spread and the café’s popularity soared, Glaze Craze faced a new challenge, managing high customer traffic while maintaining the seamless and personalized service it was known for. The increasing number of transactions meant long queues and delays, making it essential to adopt a reliable and efficient payment system.
Olfat needed a solution that would streamline operations, reduce waiting times, and enhance the overall customer experience without compromising the café’s unique essence.
A game-changing partnership with Geidea
Enter Geidea, the payment solution that transformed the way Glaze Craze operates. With Geidea’s technology, transactions became effortless, customers simply tapped their cards, and payments were processed instantly. No more delays, no more complications, just a smooth and efficient system that allowed the team to focus on what truly mattered: delivering exceptional service.
"When we tried Geidea, it was one of the best experiences. Payments were very quick, it didn’t just help us, but it also made things much easier for our customers,"
With the introduction of Geidea’s smart payment system, Glaze Craze experienced a revolutionary shift in its financial management. Instead of worrying about cash flow discrepancies or lengthy end-of-day reconciliations, Olfat and her team could now enjoy real-time tracking and automated reports, providing transparency and reliability in financial operations.
Empowering a vision for the future
With the operational challenges addressed, Olfat now looks to the future with confidence. While expansion is on the horizon, she remains committed to preserving the intimate, artisanal essence of Glaze Craze.
“We would love to open more branches, but our concept will always remain ‘the local, small shop. People come here for something different, something unique. That’s what makes Glaze Craze special.”
Through its partnership with Geidea, Glaze Craze has not only enhanced its efficiency but has also reinforced its commitment to delivering an unparalleled customer experience. As the business continues to grow, one thing remains certain: Olfat’s vision of crafting exceptional, healthier donuts in a welcoming space will always be at the heart of Glaze Craze’s success.
A story of passion, innovation, and growth
Through its partnership with Geidea, Glaze Craze has not only enhanced its efficiency but has also reinforced its commitment to delivering an unparalleled customer experience. As the business continues to grow, one thing remains certain: Olfat’s vision of crafting exceptional, healthier donuts in a welcoming space will always be at the heart of Glaze Craze’s success.
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